Audience development

Audience and actors in the auditorium of The Courtyard Theatre.

We need your help so that we can keep our ticket prices as affordable as possible, as well as creating specific initiatives to reach out to target groups, including:

  • Younger audiences, including non-traditional arts attenders
  • Family audiences, including under 16s outside of formal education settings
  • Local audiences in the RSC's major areas of geographical influence: Stratford, Coventry, Birmingham, Newcastle and London (and on tour)
  • Culturally diverse audiences
  • Global online audiences.

Our commitment to audience development meant that in 2011/12:

  • More than 39,000 schools tickets were sold
  • 13,450 young people benefitted from our £5 tickets for 16-25 year olds
  • More than 11,000 tickets for people with disabilities were sold
  • 100 students took part in workshops and career taster days
  • More than 19,000 people joined us on a backstage tour

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01789 403470

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Teaching Shakespeare