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Photos from the 2020 Christmas Window Trail can be downloaded here

The Royal Shakespeare Company has announced the return of the Stratford Christmas Window Trail. Following its popularity and success in 2020, the trail will again comprise 24 fun and engaging window displays created in partnership with local shops, community groups and independent businesses based in Stratford-upon-Avon town centre.

Launching on Thursday 25 November - the same day as Stratford’s Christmas lights switch on – all 24 windows will respond to the themes of hope and magic from the RSC’s current family musical, The Magician’s Elephant, and will feature a hidden elephant to spot.

Participating businesses and organisations include The Dog’s Trust Charity Shop, Escape Arts, For Something Different, The Flower Shop, Roly’s Fudge Shop, Shakespeare Distillery, Stratford Library, Sue Ryder Charity Shop, and Vaughan Reynolds Estate Agents (working with and supporting the Fred Winter Centre).  

The RSC will work with Photography, Art and Media students from Stratford College on creating a display in the window of the former Debenhams store, which will feature a large elephant artwork.  In an imaginative use of space, the RSC’s own window will be the phone box by the Swan Theatre.

Geraldine Collinge, RSC Director of Creative Placemaking and Public Programmes, said: “I’m delighted that the RSC is working with the town of Stratford again on the Christmas Window Trail. There’s something particularly magical about Stratford during this season.  We hope the trail will encourage everyone to come into town and have fun visiting each of the windows, and support the rich mix of independent businesses based in the town.”

A full schedule for the Christmas Trail featuring a list of participating businesses and locations can be found at

For media enquiries, please contact:
Dean Asker
Senior Media and Communications Officer
0778 9937759,


The Magician’s Elephant runs in the Royal Shakespeare Theatre until 1 January 2022. Box Office: 01789 331111,

The RSC is supported using public funding by Arts Council England
The work of the RSC is supported by the Culture Recovery Fund
Registered with the Fundraising Regulator
The Magician's Elephant is a recipient of the Edgerton Foundation New Play Award
The work of the RSC Literary Department is generously supported by The Drue and H.J. Heinz II Charitable Trust

Arts Council England is the national development body for arts and culture across England, working to enrich people’s lives. We support a range of activities across the arts, museums and libraries – from theatre to visual art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2018 and 2022, we will invest £1.45 billion of public money from government and an estimated £860 million from the National Lottery to help create these experiences for as many people as possible across the country. 

The Royal Shakespeare Company creates world class theatre, made in Stratford-upon-Avon and shared around the world, performing plays by Shakespeare and his contemporaries, as well as commissioning an exceptionally wide range of original work from contemporary writers. Our purpose is to ensure that Shakespeare is for everyone, and we do that by unlocking the power of his plays and of live performance, throughout the UK and across the world.  

We believe everybody’s life is enriched by culture and creativity. We have trained generations of the very best theatre makers and we continue to nurture the talent of the future. Our transformative Learning Programmes reach over half a million young people and adults each year, and through our Placemaking and Public Programme we create projects with and for communities who have not historically engaged with our work. We are a leader in creative immersive technologies and digital development.  
We have a proud record of innovation, diversity and excellence on stage and are determined to grasp the opportunity to become an even more inclusive, progressive, relevant and ambitious organisation.  

We are committed to being a teaching and learning theatre – in which we create world class theatre for, with and by audiences and theatre makers of all ages. We provide training for emerging and established theatre makers and arts professionals, for teachers and for young people. We share learning formally and informally. We embed training and research across our company, work and processes. 

We recognise the climate emergency and work hard to embed environmental sustainability into our operations, creative work and business practice, making a commitment to continually reduce our carbon footprint.  

Keep Your RSC supports our mission to create theatre at its best, unlocking Shakespeare and transforming lives. Thousands of generous audience members, trusts and foundations and partners supported Keep Your RSC in 2020 and, alongside a £19.4 million loan from the Culture Recovery Fund, we are thrilled to be welcoming audiences back. It will take time to recover, to reopen all our theatres, and many years to repay the loan and the support and generosity of our audiences is more important than ever. Please donate at  

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