Paper versions of new signage installed
Paper versions of new signage installed in the RST and Swan
'Mock-up' versions of the signage you will see around the theatres are being installed in the RST and Swan this week, taking us a step closer to being able to successfully welcome visitors back into the building in November.
The mock-ups are the result of a 12-month design process by the sign project team of Andy Williams, RSC Head of Graphic Design, Chris Hill, RSC Director of Sales & Marketing, Belinda Aird of the RSC project team and the architects, Bennetts Associates. The signage strategy has been developed using a coherent approach, with careful attention paid to the architecture of the building.
Andy Williams said: "One of our challenges was to start designing a way-finding system when the building was far from complete.
"There have been lots of considerations, including the choosing the best colour combinations for ease of reading, how to instil a sense of the RSC’s corporate identity into the signage, and developing a clear system that is easy for people to navigate.
"It is great news that we are now at the stage of installing the mock-up versions of the new signage, which will help to bring the building to life and focus attention on its use as a working space, as well as making the link between the building and the RSC itself."
The mock-ups will be used as a working prototype for signage in the new building, and will be reviewed in advance of the final signage going into production. It will take around two days to install the mock-ups, highlighting the scale of the signage project.
There are around 22 different types of sign, some benefiting from LED lighting to boost clarity. There will be hundreds of signs installed, with 99 signs required for room names alone.