Jaguar joins RSC in 50th birthday celebrations

14 March 2011

XJ outside the Royal Shakespeare Theatre

In the year that the Royal Shakespeare Company and the Jaguar E-Type turn 50, the two British institutions have come together in a year-long partnership. The affiliation includes Jaguar's support of the Folio Royal College of Art exhibition, which opens in April in the newly reopened theatre in Stratford-upon-Avon.

Geoff Cousins, Managing Director, Jaguar UK commented; "There are many reasons why this partnership between Jaguar and the RSC makes complete sense. We are two Midlands-based organisations with a global profile, we share mutual brand values of excellence, innovation and heritage, and 2011 marks both 50 years of the iconic E-Type and 50 years of the Royal Shakespeare Company. We look forward to working with the RSC throughout the year."

Executive Director of the Royal Shakespeare Company, Vikki Heywood, said of the partnership; “We are delighted to be celebrating the 50th birthday of the RSC and its continuing artistic innovation and excellence. Our partnership with Jaguar is a welcome addition to these celebrations; as a company like us, which strives to achieve the highest standards and takes pride in its British credentials.

"We are about to see new productions on stage in our newly transformed theatres in Stratford-upon-Avon which reopened on time and on budget, and have already been welcomed by both new and longstanding audiences and visitors."

The past 50 years have seen the RSC and Jaguar evolve and remain at the forefront of their respective industries. The RSC is a leading arts organisation that places collaboration and artistic excellence at the heart of their work. Likewise, Jaguar leads the way in design innovation, industry-leading engineering and advanced technologies.


Further information

For more information about the RSC, please contact

For more information about Jaguar, please contact:

Angus Fitton, PR Manager, Jaguar UK
M: 07585 795758

Faye Goldstraw, Senior Press Officer, Jaguar UK PR
T: 01926 648765 / M: 07860 872224

Notes to Editors:

  • The Folio Royal College of Art exhibition is an exhibition of prints from the RCA created in response to Shakespeare and celebrating 50 years of the RSC. It runs in the PACCAR room in the Royal Shakespeare Theatre from 15 April – 1 October 2011, and is just one example of the extensive programme of RSC celebration events and activities surrounding the 50th Birthday season in Stratford. For further details:
  • Jaguar Cars Limited is a manufacturer of luxury sports cars and sports saloons based in the United Kingdom. One of the best known and best loved automotive brands in the world, Jaguar has a long and distinguished history, during which the company has produced many iconic vehicles. These include the XK120 in 1948, Mark VII saloon in 1950, the C-TYPE and D-TYPE race cars that dominated Le Mans during the 1950's, and the legendary E-TYPE, originally launched in 1961 and arguably the most famous sports car of all time.
  • Jaguar remains at the forefront of the global luxury automotive industry.


    XJ - The stunning result of taking a very different road. The all new XJ reflects a vision that defies preconceptions and transforms the idea of luxury.

    XK - Beautifully crafted with breath taking performance. Exhilarating lines and muscular intent - in next-generation lightweight aluminium.

    XF - Fusing sports car styling and performance with the refinement, features and space of a luxury saloon.

Image: Jaguar's all-new award-winning XJ outside the newly transformed theatre in Stratford-upon-Avon.

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Teaching Shakespeare