Adelaide Road

10 January

Launch of groundbreaking interactive project - Adelaide Road

"A lyrical journey between the Roundhouse and Hampstead Theatres, written by poet in residence Aoife Mannix and the residents of Camden."

Inspired by Shakespeare's As You Like It, part of the current RSC Roundhouse season, Adelaide Road is a new interactive project linking the RSC's work at the Roundhouse with its season of three world premieres at nearby Hampstead Theatre from April this year.

A web-based map and iPhone application will give access to audiences around the world to the project, as well as enabling a location specific interaction on Adelaide Road itself.

Adelaide Road, the road that connects the Roundhouse and Hampstead, is a typical London street of mixed housing and small businesses, about a mile long. And the project, named after the road, aims to engage the local community in exploring work inspired by the themes of belonging and identity that Shakespeare grapples with in As You Like It.

Poet in residence Aoife Mannix will be asking Camden residents to respond creatively to the history and people of Adelaide Road. Through a series of themed creative writing workshops and storytelling activities, she will use Shakespeare's play as an inspiration for modern tales of love, betrayal and exile. She will work with local libraries and Camden archives, who will host some of the workshops and provide artefacts and historical background, to inspire participants to create work.

The project will include live and online experiences which will be produced by Sarah Ellis – the live element including performances with RSC actors and readings in both the Roundhouse and Hampstead theatres. The digital element will include a web based map that allows online audiences to access the project, as well as an iPhone app specially designed by Calvium supported by the Pervasive Media Studio. The project will culminate on Saturday 14 May with a promenade performance by the participants along the length of the road, ending in a finale at the Adelaide Road Nature Reserve.

Aoife said - "As poet in residence, I want to empower local people to tell stories inspired by Shakespeare's As You Like It. Exploring themes of love, exile and betrayal, I will be using Adelaide Road as a 21st century 'all the world's a stage'”.

Further information

For press enquiries, please contact

To take part in the Adelaide Road project, please contact or learn more from

Notes to Editors:

The RSC Roundhouse season is running from 30 November 2010 – 5 February 2011

Box Office: 0844 482 8008 or

The RSC Hampstead season runs from 16 April – 18 June 2011

Box Office: 020 7722 9301 or

Aoife Mannix Biography

Aoife Mannix is an Irish writer and poet based in London. Her first novel Heritage of Secrets was published in 2008. She is the author of four collections of poetry; The Trick of Foreign Words (2002), The Elephant in the Corner (2005), Growing Up An Alien (2007) and Turn The Clocks Upside Down (2008). She is currently poet in residence on BBC Radio 4's Saturday Live.

Jo Reid, Calvium Biography

Jo Reid is Creative Director at Calvium Ltd. Calvium provide consultancy and software tools to help people create compelling apps. Having worked at the forefront of user centred technology research in Hewlett-Packard Laboratories, Texas Instruments and Xerox, Jo can apply her extensive knowledge of what makes technology mediated experiences compelling to the world of mobile applications which have finally come of age. She specialises in location-aware and site-specific experience design, games and community inspired projects. Her published works include research papers on Experience Design and guide lines for creating situated mediascapes.

Pervasive Media Studio Biography

The Pervasive Media Studio is a collaboration between Watershed, HP Labs and the University of the West of England's Digital Cultures Research Centre with support from the South West Regional Development Agency.

It brings together creators and users from diverse backgrounds to research and produce valuable experiences for a new form. The Studio offers research, project development space, a wide variety of workshops, seminars and public events as well as a creative learning programme.

Sarah Ellis Biography

Sarah Ellis is Head of Creative Programmes at the Albany Theatre and a creative producer specializing in literature and spoken word. From 2004 to 2010 she worked for Apples & Snakes, England's leading performance poetry organization, managing the national creative programme and digital strategy for the organization. She has worked with Battersea Arts Centre, Birmingham REP, Contact, Freeword, Improbable, Southbank Centre, Soho Theatre, and Shunt. Her producing credits include Adelaide Road a digital participatory poetry residency for Royal Shakespeare Company, London Poetry Game for Hide & Seek, My Place Or Yours an online residency commissioning poets from across the country for Apples & Snakes, Whenever I Get Blown Up I Think Of You by Molly Naylor, Whistle by Martin Figura and If I Cover My Nose You Can't See Me by Polarbear.

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Teaching Shakespeare